Education

University of Dhaka

2009 to 2012 Bachelor of Business Administration [B.B.A.] major in Marketing, Ensured CGPA: 3.66.

Key Courses Taken: Principles of Marketing, Marketing Research, International Marketing, Consumer Behavior, Product & Brand Management, Entrepreneurship Development, Selling & Sales Promotion, Advertising & Public Relations, Micro & Macro Economics.

Notre Dame College

2007 to 2008 Higher Secondary Certificate Examination [H.S.C.] in Business Studies, Ensured CGPA: 5

Willes Little Flower School & College

2005 to 2006 Secondary School Certificate Examination [S.S.C.] in Business Studies, Ensure CGPA: 5

Experience

ACI Formulations Limited

March 2014 till now Senior Product Executive

Responsibilities:
◘ Remain accountable for the business performance of the assigned product portfolio
◘ Develop long term & short term business plan for the company
◘ I am responsible for developing overall brand strategy and brand marketing communications for the assigned product portfolio
◘ Preparing yearly sales budget, profit & loss statement along with the expected sales forecast for the coming years
◘ Maintain working relationships with 3rd party agencies and suppliers to ensure the best output of a given task
◘ Manage backward and forward linkages related to the business

Nestlé Bangladesh Limited

December 2012 to February 2014 Territory Officer

Assigned Territory: Noakhali (comprises Noakhali & Lokkhipur District)

Responsibilities:
◘ Business Development: Achieving OG (Organic Growth) Target for the company & ensuring overall business growth for distributors. I was also accountable for Infrastructural & People Planning for the development of the territory business
◘ People & Process Development: Leading, Training & Guiding a team of 30 people to accomplish business goals with a high level of motivation by simplifying work processes and to ensure maximum productivity like; Strike Rate, SKU per Invoice etc.
◘ Sales Development: Ensuring Wider & Deeper Distribution of Nestlé Products by maintaining AVAA (Availability, Visibility, Accessibility & Awareness) in the market. I was also responsible for Primary & Secondary Sales Target Achievement by managing the Distributors, SSFs (Secondary Sales Force) & other Stake Holders within the environment

Ingenious Entertainment & Marketing Solutions

2010 to 2010 Event Planner

I have prepared several Event Plans for the company upon which they have organized those programs. Benefit Analysis, Program Summary, Tentative Program Schedule & Illustration of the Idea, Budget etc. were the significant points I had to plan.