Education

Atish Dipankar University of Science and Technology

2012/2014 Masters of Business Administration ( Marketing)

3.8

University of Dhaka

2002 Masters Of Science ( Botany)

Second Class, Marks :57.1%

University of Dhaka

1997-2001 Bachelor Of Science, (4 Years Hon’s)- Botany

Second Class, Marks :55.4%

Matlab Degree College. Chandpur, Comilla Board.

1996 Higher Secondary Certificate ( H.SC ) - Science

First Division, Marks :76.6%

Matlab Gonj J.B. Pilot High School.Chandpur,Comilla Board

1994 School Secondary Certificate ( S.SC )- Science

First Division, Marks :78.3%

Experience

Lafarge Surma Cement Ltd.

Continue/ 7th November 2012 Executive, Sales (Area In charge)

Key Responsibilities are :
 Lead to Distribution, Primary sales, Secondary sales, Trade marketing, Distributor, Sub-distributor, Corporate & Retailer Client, End User Service.
 Evaluate, Direct, control and motivate sales team and the business partner to ensure efficient achievement of company sales. Documentation of the daily work processes.
 Ensure sell-out rates match sell-in to prevent inventory build-up at distributor.
 Interact closely with Supply Chain and Logistics to ensure the right time & category product is available for delivery.
 Manage & Develop area business deliver profitable sales growth as per forecast daily basis strategic plan & achieved. Demand wise Depo wise daily, monthly and upcoming 3 months logistic lifting plan.
 Monitor & follow-up customer service and commercial team for debtor management and achieve planned Days Sales Outstanding (DSO). Credit customers through secured credit limits carefully handle Clients to get payment on time & overdue management. Provide customer service and solve relevant problems.
 Respond to sales & service issues or complaints and resolve maintaining and improving more relationships with Distributor, Retailer & Corporate customer.
 Identifying and increasing numeric & weighted distribution. Ensure optimum product availability width & Depth.
 Develop of new point of sales for trade activities, developing distribution channels and organize the best Sales Team and lead them for continuous client hunting.
 Analyzing periodical sales, market share against competitive brands & find out Know- How to retain & increase market share.
 Gather market intelligence & analysis competitor’s activities (market share, strength and weaknesses).
 Help management to setup prices for the different types of Clients as per Mode of transportation and Area and Maintain good price and good profit margin for company with the existing and new clients.
 Support marketing department for Business events planning, Organize meet & events for Customers, Masson’s, Contractors, Construction Firms, Developers, Designers, Consulting Firms, Distributor, Retailer and Engineers and so on.
 Managing various projects within area such as Schemes, trade program, Damage Control & Merchandizing (Signboard, Banner, wall painting, dangler, bunting & Sticker) Materials proper utilization.
Key Achievements are:
 Numeric distribution increase Dhaka Outer 14% and Rangpur region 17%. Create 6 distributors & 7 Sub distributors for network coverage.
 Successful placement new product powercrete without extra scheme.

Marico Bangladesh Ltd

14th January, 2010 /6th November. 2012 Territory Sales Manager

Key Responsibilities are :

 Develop operational sales plan to meet the primary and secondary sales target.
 Ensure proper visibility of products and merchandising of POSM in the area.
 Drive the preparation of the annual sales & distribution plan for higher growth for forth coming months and years.
 Proper beat/Route balancing. Make contribute wise Create weekly and biweekly frequency market.
 Close monitor & analyze the key performance indicator like (EC & volume per EC, PC & volume per PC, LPC and LPD etc.) of every Sales Keeping Unit (SKU) wise and brand wise.
 Service, Develop & Manage the effective business relationship with all corporate clients & Retailer.
 Identified & Cultivated New Client & Retailer for sales growth.
 Ensure product delivery on time.
 Develop Direct report, guide & area target divided for distributor and potential market assign 18 Sales Man, 6 cosmetic sales men and exclusive merchandiser generates highest output.
 Manage and motivate distributor for developing ownership and costiveness for MBL business.
 Prepare market intelligence report about competing brands and products, and recommend adjustment of own marketing mix.
 Coordinate and driving the agencies and effective planning for customized Trade Marketing Scheme & Activation & Campaign for the area.
 Prepare and implement forecast Sales & Distribution plan (S&D) for ensure sustainable business growth.
 Develop the consensus, Qtr. & next month product demand planning and projection.
 Have to prepare special scheme for the specific area and run accordingly for getting result.
 Create/ Replace New Distribution for long term sales & network coverage growth.
 Analysis, maintain & develop to ensure healthy (ROI) of Distributor & Distribution and transportation cost.
 Planning & Ensure infrastructure & necessary support to day to day business smooth operation.
 Defining competitor’s activities (market share, strength and weaknesses).
 Plan, Execute and Review of New Product Launching Process.
 Visit markets regularly to make sure that distribution staff is servicing in the markets properly and products are distributing according to the plan.
 Roll out different trade and consumer scheme as directed by the company from time to time and ensure their maximum implementation and effectiveness.
 Route planning of whole territory consisting 40 outlets
 Distribution Stock product maintain as per norms and ensure range selling & follow- up slow sales product frequently movement.

Key Achievements are:

 “Best Outstanding Performer”-2011: Awarded by Marico Bangladesh limited nationally first place for new product Nihar placement.
 Achieved more than 11% of volume growth in Narayangonj area by appointing new distributor setup.
 Achieved more than 16% of volume growth in Gausia area by developing and replacing distribution resources.
 BDT turnover increases 19% sales at this territory.

Reckitt Benckiser (Bangladesh) Ltd.

25th August , 2008 /13th January, 2010 Territory sales Officer

Key Responsibilities are :

Responsible for the managing sales, distribution and merchandising of Reckitt Benckiser products and also the distributors and their salesmen in assigned territory.
 Ensure that RBBL products reach the consumer through their presence in maximum of own territory.
 Develop operational sales plan to meet the primary and secondary sales target.
 Ensure that distributors ensure proper reach of products through efficient planning and operation.
 Build relationship with key retailers and wholesale outlets in the market to convince them about efficacy of RBBL products.
 Work in key markets to ensure that RBBL merchandising is in place and well maintained.
 Work with distributors of organizes proper infrastructure management and capability development of distributor’ staff.
 Delivery to customer service ensures product safety & quality on time.
 Prepare yearly sales forecast for territory.
 Route planning of whole territory consisting 45 outlets
 Planning and implementation of journey plan for DSR’s.
 Proper utilization of company’s resources, promotional materials (POS) and trade marketing activities in the territory to ensure the maximum impact.

Key Achievements are:
 Achieved regional championship in two major categories Lavcare & Antiseptics with 36% & 38% NR growth in 2009.
 Deliver 29% annual growth in Kushtia Territory which was nationally second best.
 BDT turnover increases 30% sales at this territory.

Grameenphone Ltd. Bangladesh.

21th March, 2006 /21th August 2008 Territory officer

Key Responsibilities are :

 Responsible to respond Customer queries and ensure positive Customer experience.
 Regular market visit and ensure sales, Distribution of products and services.
 Optimum product (Sims & Flexi loads) availability in a POS.
 Inventory management and placement of products and services.
 Subscription compliance management.
 Ensure POSM placement with right visibility.
 Coordinator & responsible for Chandpur all GPSD & GPSD Employee. Providing feedback to supervisors on important issues/problems of customer.
 Always updated on all current products, promotions and VAS offered by the company.
 I have knowledge STS, MCRS, MINSAT, BSCS, ICRM, TAPS and other service related software.
 Develop sustainable long term business relationship with targeted POS through regular visits and interactions.
 Ensure right POSM Execution in right channel through TMM, SE & SE SUP.
 Organize Trade marketing event like Customer awareness, Exhibition, Cultural, Football & Cricket field.

Key Achievements are:
 Grameenphone best performer GPSD of the Month- May, 2007. – Best Customer Service and problem solving.
 GrameenPhone Idea Participant- (Railway Ticket by mobile phone) – Award 2008.