Description
SHAH ARIF BIN HABIB
House – 71, Road – 3, Block –B, Apt. # 8A, Gulshan Niketan, Dhaka – 1212
Cell: +88 01764055550. Email: shaharifbinhabib@gmail.com
Senior Sales & Marketing Professional
Highly accomplished, deeply driven, creative sales & marketing professional with a successful 16 years of track record in Real Estate, FMCG – Food & Personal Care and Advertising & Brand development. Enthusiastic leader with proven ability to develop and implement business development, sales, marketing and PR strategies to acquire business strategies and goals.
Professional Portfolio….
Started my professional career as a merchandiser for exporting RMG renowned buyers like Carrefour, Dockers, Allen Solly and Enthusiasm Apparels at Dubai, UAE. After that joined advertising agencies like Protishabdha and Unitrend as a brand management executive, dealt with multinational and local brands. Then shifted from advertising agencies to corporate world as a Brand Manager of New Zealand Dairy Products (BD) Ltd. after certain period got promoted as acting marketing manager for all the FCMP brands. Then shifted my career towards another FMCG category, which was personal care and joined ANZ Distribution Ltd. (Sahara Chemicals Ltd.) as marketing manager of Fair plus & Fair Factor fairness cream and competing Unilever BD. During that period also worked on a renowned cement brand of Chittagong a sister concern of ANZ Group.
Then made a career shift to real estate industry by joining Jamuna Builders Ltd a sister concern of Jamuna Group as Head of Marketing, Jamuna Future Park. For some unavoidable circumstances had to leave and joined Xenovalley Model Town (Pvt.) Ltd. – The Pink City, one of the pioneers in developing Duplex Township in Bangladesh as Head of Sales & Marketing. As the company had only one project and the sales was completed within stipulated time frame than shifted towards another township developer – Bestway Group as Head of Project & General Manager – Sales & Marketing then promoted as Chief Operating Officer, Bestway for Homes, an marketing franchise hub and now holding the position as Group CMO at Bestway Group. Now working as CMO – Sales & Marketing at Ok Mobile Ltd.
· Ok Mobile Ltd.
Sector # 1, House # 1, Road # 1, Uttara, Dhaka -1230, Bangladesh
Industry Electronic Equipment/Home Appliances
Products mobile handset, LCD tv and LED lights
Title Chief Marketing Officer
Period June 2015
· Bestway Group
Priyo Prangan Tower, Suit – 9-19, 19 Kemal Atatuk Avenue, Banani C/A, Dhaka -1213, Bangladesh
Industry Real Estate – Township Builder & Land Project
Products Land project and township builder
Title Head of Projects / Chief Operating Officer / Chief Marketing Officer
Period January 2012 to May 2015
· Xenovalley Model Town (Pvt.) Ltd. (The Pink City)
49, Lake Circus, Kalabagan, Dhanmondi R/A, Dhaka -1205, Bangladesh
Industry Real Estate – Township Builder
Products Triplex, Duplex, Twin, Simplex and Row homes with landed property
Title Head of Sales & Marketing – General Manager
Period October 2008 to December 2011
· Jamuna Builders Ltd. (An sister concern of Jamuna Group)
256, Kuril, Biswa Road, Dhaka-1212, Bangladesh
Industry Real Estate – Commercial and land developer
Products Jamuna Future Park, one of the largest commercial complexes of Asia.
Title Head of Marketing – General Manager.
Period August 2006 to January 2008
New Zealand Dairy Products Bangladesh Ltd.
House # SE (4), Road # 137, Gulshan –1, Dhaka – 1212, Bangladesh
Industry FMCG – Powder Milk
Products Anchor, Redcow, Diploma, Anlene, Prolene, Farmland powder milk and Redcow butter oil
Title Brand Manager & Acting Marketing Manager.
Period January 2005 to July 2006
Unitrend ltd. (Affiliated with McCann Erickson World Group)
House # 70, Road # 15(A), Dhanmondi R/A, Dhaka – 1205, Bangladesh
Industry Advertising & Marketing
Title Sr. Executive.
Period January 2003 to December 2004
Protishabda Communications. (Affiliated with PUBLICIS Worldwide Communication Group and Saatchi & Saatchi Advertising Network Worldwide)
House # 77, Road # 12, Banani, Dhaka – 1213, Bangladesh
Industry Advertising & Marketing
Title Sr. Executive
Period January 2003 to December 2003
· Millennium Bangladesh. (MB)
House # 266, Road # 19, New D.O.H.S. Mohakhali, Dhaka – 1206, Bangladesh
Industry Ready-made apparels
Title Operation In-charge
Period January 2000 to December 2002
Education…
Masters MBA – Digital Technology Management. (Marketing)
University Royal Roads University, BC, Canada. (Under Supervision of PML)
Passing Year 2002
Grade CGPA – 3.28
Diploma B.Com
University Open University of Bangladesh, Gazipur, Bangladesh
Passing Year 1999
Class Second
Bachelor’s Economics
University Delhi University, New Delhi, India
Passing Year Incomplete
Class Incomplete
Higher Secondary HSC
University Government Science College, Tejgaon, Dhaka, Bangladesh
Concentration Science
Passing Year 1993
Division Second
Secondary SSC
University Manirumpur Adarsha High School, Jessore, Bangladesh
Concentration Science
Passing Year 1991
Division First
Training
Ä Trained up on the proprietary ideas toolkit of Saatchi & Saatchi Advertising Network Worldwide. These are used for arriving at the right consumer insight and generating creative routes toward creative execution.
Ä Attended workshop on “INNOVATIVE USE OF MEDIA”, organized in conjunction with client organization Nestle.
Ä Attended workshop on “CONCEPT WRITING”, organized in conjunction with client organization Nestle.
Ä Attended workshop on “CONSUMER INSIGHT”, organized in conjunction with client organization Nestle.
Personal Credential
Father’s Name Late Mr. A.R. Habibullah
Date of Birth March 1st, 1976
Religion Islam
Nationality Bangladeshi
Marital Status Married
Reference
Ä Mr. Shafat Sattar, CEO, ANZ Distributions Ltd.
Ä Mr. Mustaq Hossain Khan, Ex- DC of Bangladesh Police
Ä Mr. Rashidul Hasan Khan, Director – Pharmadesh